Company Information
Graficom, an independent business development consultancy located to the north of Tokyo, Japan, specializes in creative vehicles for the effective penetration of Pacific Rim markets.
We provide an international client base with target-market research, sales & marketing plans, and a wide variety of localization services including bi-lingual websites and translation services.
Our clients are assured high quality corporate services to maximize their commercial objectives, while minimizing costs and mistakes.
Market Status
Japan is the largest current market in the Pacific Rim area, and Japanese customers continue to be willing to pay a value premium for products with a strong brand and service strategy.
China has the largest long-term growth potential and thus receives the majority of current press coverage. Chinese customers are exceptionally price focused but require a high service level, which puts pressure on revenue growth and margin. A successful strategy for China should be long-term, based on projected scale and growth, with an expectation of a long-term ROI.
Australia is a mature market, albeit with a slower growth rate than the rest of the region; growth forecasts should be tempered appropriately. The Australian market is important as it is viewed by many in the region as an early adopter of new technologies, and as such success in Australia can often be leveraged in other parts of Asia.
You can measure opportunity with the same yardstick that measures the risk involved. They go together . . . .
Practical Programs to Develop J-Full-Text Search
Long time Graficom partner Practical Programs or Adelaide, Australia recently announced it is in negotiations to develop a Japanese full-text search engine for its DvTDM and soon to be released DvOffice family of document management applications. Expected to be release early in 2008, the additional functionality will place Practical Programs software at the forefront of document management systems in the Japanese market. Graficom provided local Japanese testing services to Practical Programs during the evaluation phase of the project.
© 2007 
